Billy Hogan on Liverpool’s Ambition: “We Must Operate Like the Global Club We Are”
Speaking with The Athletic during Liverpool’s pre-season tour in Hong Kong, CEO Billy Hogan reflected on the club’s record summer—marked by nearly £300 million in spending—and reaffirmed that the club’s strategic approach remains unchanged.
> “This is one of the biggest clubs in the world,” Hogan said. “Our actions need to reflect that status.”
🔄 A Long-Built Model
Hogan emphasized that Liverpool’s current position is the result of long-term planning.
> “Success like this doesn’t happen overnight,” he noted. “We’ve built a sustainable model—generating revenue to reinvest into the squad—which has required consistent collaboration across all departments.”
He described this self-sustaining system as a “virtuous circle,” where smart business fuels football success, and vice versa.
💸 On Summer Spending
Addressing the club’s significant outlay this transfer window, Hogan insisted that Liverpool hasn’t changed its transfer philosophy.
> “It’s easy to focus on one summer and draw conclusions,” he said. “But historically, we’ve invested heavily at times and taken a more conservative approach in others. That balance is intentional.”
He credited Michael Edwards and Richard Hughes for leading a recruitment strategy focused on quality over impulse.
🌍 Liverpool’s Global Reach
Liverpool’s recent matches in Asia, sold-out stadiums, and star-studded signings highlight the club’s increasing global pull.
> “Playing in packed stadiums in Hong Kong and Japan, attracting top-tier talent—these are signs of the club’s stature,” Hogan said.
“We have fans all over the world who expect us to compete for titles, and that’s exactly what we’re working to deliver.”
Leave a Reply