Steven Gerrard is back at Liverpool — and the rumours of a new role are getting louder.

In a clip shared by @LFCRetail on X, Steven Gerrard is seen strolling down a corridor toward a Christmas tree, carrying a young boy dressed in a Liverpool kit — proudly wearing the iconic No. 8 on his back.

 

The moment is brief and understated, but for fans, seeing Gerrard appear in a Liverpool campaign again instantly brings back memories of his legendary days in red.

 

The video promotes the launch of Liverpool FC’s official Christmas Shop, announced on Liverpoolfc.com, and features current stars like Virgil van Dijk, Fuka Nagano, and Florian Wirtz.

 

Yet it’s Gerrard’s appearance that steals the spotlight — especially given his long association with Adidas and the fact that he’s currently not managing any club. It also hasn’t gone unnoticed that the 45-year-old recently turned down a return to Rangers, despite what many described as an “emotional offer” from the Scottish side.

 

In that situation, Gerrard chose to hold out for the “right project” rather than jump back into a job — a decision widely viewed as a sign he’s planning carefully for his future. That choice, paired with his sudden presence in official Liverpool media, is bound to spark fresh speculation that the former No. 8 may one day return to Anfield in a more permanent role.

 

After all, he recently told Rio Ferdinand that his “respect for Liverpool has only grown stronger and deeper” since his retirement.

 

He spoke about how the club’s consistent support “blew his mind,” recalling the calls and invitations he’s received from senior figures since hanging up his boots.

 

Moments like this only highlight that bond.

 

Whether this is just a festive cameo or the beginning of something more meaningful, Gerrard’s return in the Christmas campaign reminds us that Liverpool and its legends are never truly separated. And after a difficult few weeks, perhaps this was the nostalgic boost everyone needed.