It may not be the Anfield dugout, but Steven Gerrard’s latest appearance in Liverpool colours is still enough to stop fans in their tracks.
The legendary former captain has resurfaced in the club’s official Christmas campaign — a moment that feels perfectly timed, especially after he recently turned down a managerial approach from Rangers. In the short video shared by @LFCRetail on X, Gerrard walks down a dim corridor towards a Christmas tree, gently carrying a child dressed in a Liverpool kit, complete with the iconic No.8 on the back.
It’s brief, subtle, and almost understated — yet for supporters, seeing Gerrard back in the heart of Liverpool imagery instantly stirs memories of his era-defining heroics in red.
The clip accompanies the launch of Liverpool FC’s Christmas Shop on Liverpoolfc.com, featuring stars such as Virgil van Dijk, Fuka Nagano, and Florian Wirtz. Still, Gerrard’s appearance is the undeniable headline, especially considering his long-standing partnership with Adidas and the fact he currently has no managerial post.
Fans haven’t forgotten that the 45-year-old recently rejected what many labelled an “emotional” return to Rangers. Instead, he chose patience, insisting he would wait for the “right project” rather than jump into a role for sentimental reasons — a decision that suggested strategic long-term thinking.
Combined with this high-profile reappearance in Liverpool’s official media, it’s no surprise that speculation is building once again. Could Gerrard be inching closer to a future role at Anfield?
After all, he openly admitted in a recent conversation with Rio Ferdinand that his “respect for Liverpool has only got stronger and thicker” since retiring. He spoke of being “blown away” by the club’s continued support — from personal phone calls to invitations from senior figures.
Moments like this only reinforce that unbreakable bond.
Whether this is just a festive cameo or the first gentle step toward something bigger, Gerrard’s presence in Liverpool’s Christmas campaign is a powerful reminder: legends never truly leave this club.
And after a bruising few weeks for the fanbase, perhaps this was exactly the nostalgic lift everyone needed
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